Marketing

Need help with your marketing strategy?

Feb 10 • John van der Veen

The best marketing plan is almost always some form of interruption.

Feb 9 • John van der Veen

The Goal Isn't Louder

Quick question: Is your communication actually doing anything… or is it just filling space?

Jan 29 • John van der Veen

Stop Saying "Winsome"

I recently read this line: “If nobody hates your marketing, nobody loves it either.”

Jan 23 • John van der Veen

Ego Ruins Marketing

Not because you lack skill.

Jan 13 • John van der Veen

Learning. Walking. Trusting.

It’s near the end of the year, and this is usually the time I try to look back—honestly—at where I’ve been.

Dec 30, 2025 • John van der Veen

Clarity Over Cleverness

Donald Miller said it best: “People don’t buy the best products.

Oct 17, 2025 • John van der Veen

Success Starts with the Customer

Tien Tzuo, in his book Subscribed, said it plainly:

Oct 1, 2025 • John van der Veen

Mission Over Mechanics

As marketers, it’s easy to get lost in the weeds.

Sep 18, 2025 • John van der Veen

Dreaming of Chicken?

Sometimes the perfect ad placement isn’t planned—it just happens.

Aug 8, 2025 • John van der Veen

Go With What Works

Coca-Cola is bringing back cane sugar.

Aug 1, 2025 • John van der Veen

What Can We Learn From Dutch Bros Coffee?

Did someone say Dutch Bros???

Jul 23, 2025 • John van der Veen

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