It's About the Outcomes
“People don’t want what you make. They want what it will do for them. They want the way it will make them feel.”
— Seth Godin, This Is Marketing
At the end of the day, it’s not about the product.
Not about the campaign.
Not even the brand.
It’s about outcomes.
Belonging.
Connection.
Peace of mind.
Status.
Security.
Hope.
Lately, I’ve been thinking about that during visits to Starbucks. Bass Pro Shops. Lowe’s. Even my church.
Each one taps into something deeper than just coffee, gear, or sermons.
They make you feel part of something bigger.
Whatever you’re building, selling, or sharing — ask yourself:
Who’s it for? What’s it for?
That’s where the real work starts.